PERSUASIVE SPEECH OUTLINE KeynotesPodcast.com DECISION Action or judgment requested: Who can act on it: CONTEXT The problem to address: What the audience already understands: CRITERIA What makes a good choice in this situation: PROPOSAL The specific recommendation: Relevant evidence and original sources: Example (label as real or illustrative): ALTERNATIVES A serious objection: A fair account of another option: Response supported by evidence: Conditions where the recommendation may not fit: ACTION The next step: What the audience needs to complete it: CLOSE Central reason to act: Final request: REHEARSAL Actual duration: Unsupported claims to remove or qualify: Feedback and next revision: